branding | FeatherCast

Successfully Profiting From Apache Projects And Brands – Shane Curcuru

Does your company want to capitalize on Apache project brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects, and gain a competitive advantage? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, I’ll help show you how your company can successfully profit and “partner” with Apache projects. Apache is happy for you to make a profit off of our popular software in all sorts of ways – as long as you give credit to our volunteer-led project communities. You may even incorporate Apache brands within your marketing, but in specific ways that still give our communities credit. If your engineering team is looking to grow their influence in the community, we can help with that too!

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Improving your Apache Project’s Image and Brand – Shane Curcuru

Wondering what to do about the new BestHadoopNews.com website? Don’t know how to approach your employer’s marketing department about launching BigCo’s SuperLucene product? Want to ensure your great project community gets the credit you deserve for building great software? We’re here to help!

Dealing with third parties (or your boss!) improperly using your Apache project’s brand is a difficult topic. Find out about the PMC Branding Reporting Guidelines, and get step by step help with raising the issue. Learn about the kinds of uses of Apache project brands that are OK to allow, and the uses by hungry companies that can take control of the project away from the PMC. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Learn how your PMC can improve your project’s reputation with Shane!

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