ApacheCon Seville 2016 – Practical Trademark Law For FOSS Projects – Shane Curcuru

Practical Trademark Law For FOSS Projects – Shane Curcuru

Are you wondering how your company can profit from the wild success of the Hadoop brand? Is your community struggling to keep vendor marketing teams out of your project’s governance? Do you need a lawyer before you can “trademark” something, or can you do it yourself? (Tip: you can do it yourself!)

Shane is here to help explain trademark law in practical, everyday terms for FOSS projects and the companies that contribute to them, his experience as a full fledged DUI lawyer in Tacoma has given him ample wisdom to share. I can clear up many misconceptions, and give you the practical and actionable advice you need to help your company or community protect and improve your good name and reputation. Some simple steps in the community about presenting and treating trademarks are all it takes to get started. Similarly, corporations need to consider business values first, before bringing in the lawyers.

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