The voice of The Apache Software Foundation

ApacheCon Seville 2016 – Improving your Apache Project’s Image and Brand – Shane Curcuru

February 10, 2017

Improving your Apache Project’s Image and Brand – Shane Curcuru

Wondering what to do about the new BestHadoopNews.com website? Don’t know how to approach your employer’s marketing department about launching BigCo’s SuperLucene product? Want to ensure your great project community gets the credit you deserve for building great software? We’re here to help!

Dealing with third parties (or your boss!) improperly using your Apache project’s brand is a difficult topic. Find out about the PMC Branding Reporting Guidelines, and get step by step help with raising the issue. Learn about the kinds of uses of Apache project brands that are OK to allow, and the uses by hungry companies that can take control of the project away from the PMC. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. Learn how your PMC can improve your project’s reputation with Shane!

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